Event Tech Live appoint Showlite as full-service contractor

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Partnership & Editorial Hero (9)

Event Tech Live (ETL) has appointed Showlite as its full-service contractor for the 2026 show. The partnership will see Showlite deliver a full range of contractor services for the event, including shell scheme, electrics, flooring, furniture and graphics, alongside exhibitor support and operational delivery.

As part of the relationship, Showlite will also exhibit at the show, sponsor the meet Up Zone and play an active role in supporting the wider ETL community.

Founded by Adam Parry, Event Tech Live has become one of the most established events in the global event technology calendar, bringing together event professionals, organisers, agencies, venues and tech suppliers to explore the latest innovations shaping the industry.

Adam Parry, Co-Founder of Event Tech Live, added: “I’m thrilled to be working with Showlite. From the start, this has felt like a real relationship rather than a traditional supplier arrangement. They’re warm, collaborative people who genuinely work with you, not just for you, and they immediately understood what I need as an independent organiser. They feel like part of the team already.”

Nick Lindwall, Managing Director of Showlite, said: “We’ve always admired Event Tech Live. It’s an event that genuinely understands the industry, brings the right people together and creates an environment where conversations and ideas happen naturally. For us, this is more than a contractor appointment. We’ll be exhibiting, sponsoring and getting involved because we want to be part of the community around the show as well as helping deliver it. The ETL team has built something with real personality and energy, and we’re excited to support its next stage of growth.”

Showlite has continued to strengthen its position within the events industry over the last 12 months, supporting a growing portfolio of exhibitions, conferences and live events across the UK, with a focus on service, flexibility and long-term partnerships.

The appointment comes as Event Tech Live continues to expand its exhibitor and visitor base, with increasing demand from organisers and suppliers looking to explore the latest developments in event technology, AI, registration, engagement tools & aps and data.

Adam Parry

Adam Parry is a founder, researcher and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect. A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work - connecting ideas, people, and trends from across the world of events.

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Event Tech Live · Excel London

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