How can you use the idea of event-led growth (ELG) to meet your business goals, and what exactly is it?
ELG represents the shift from content-heavy to connection focused, attendee-first experiences. It can be used at each stage of the sale funnel to create experiences that are memorable which in turn makes it that much easier for the right customer to want to engage with your business.
This session will lean in to various benefits, tactics and strengths of Event-Led Growth and how it can serve you and more importantly, your future customers!
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