The events industry is poised for transformation, driven by artificial intelligence (AI) innovations that are reshaping event planning, attendee engagement, and operational efficiency. To explore these changes in depth, Event Industry News (EIN) proudly announces the launch of the highly anticipated report; How AI Will Transform The Events Industry 2025.
This comprehensive report, in partnership with EventMobi, examines how AI is being adopted across various segments of the events industry and forecasts the future of AI-powered event management.
Key Findings: AI’s Expanding Role in Events
The AI Report presents exclusive insights into AI adoption, industry trends, and the key challenges faced by event professionals integrating AI into their workflows. Among its most compelling statistics:
- 45% of event organisers and directors are actively using AI tools to enhance operations and personalise attendee experiences.
- 55% of AI adopters are small businesses (1-50 employees) that leverage AI to scale operations efficiently.
- 30% of event companies have begun incorporating AI within the last year, indicating a rapid surge in interest and experimentation.
- The most common AI applications in events include data analytics (20%), personalisation (18%), and content creation (15%).
- Training staff (30%) and cost (25%) are identified as the biggest barriers to wider AI adoption in the events sector.
The research also highlights the most-used AI technologies, with ChatGPT and generative AI tools leading the way in event content creation, audience engagement, and operational automation.
Expert Voices: AI’s Impact on the Industry
The report features thought leadership from some of the most influential names in the events industry. Contributors include:
- Bob Vaez, CEO, EventMobi – Outlines how AI is shaping event management software and enhancing event lifecycle processes.
- Marco Giberti, CEO, Vesuvio Ventures – Discusses AI’s investment landscape and the evolving role of machine learning in trade shows.
- Stephan Forseilles, CTO, Easyfairs – Highlights AI-driven matchmaking, sentiment analysis, and real-time event data tracking.
- Mike Seaman, CEO, Racoon Media Group – Addresses the challenges of AI adoption, from workforce training to supplier sustainability.
- Baris Onay, Founder, Precision Communities – Emphasises AI’s role in community engagement and data-driven networking.
- RJ Crowder-Schaefer, Global Head of Event Product & Technology, Bloomberg – Explores how AI is driving personalized event experiences at a global scale.
- Michael Brown, VP of Technology Solutions, SXSW – Shares insights on AI’s role in content curation, session recommendations, and event logistics.
- Ilaria Basile, Operations Manager, Clarion Events – Discusses AI-powered tools for project tracking, translated captions, and signage creation.
- Kerry Prifty, Senior Director, Enterprise Events, Liberty Mutual Insurance – Details AI’s impact on corporate event strategies and real-time sentiment analysis.
- Brandt Krueger, Senior Production Manager, EideCom – Shares how AI is enhancing production workflows and accelerating response times in event planning.
- Anca Platon Trifan, CMP, DES, WMEP, Tree-Fan Events – Discusses AI’s role in AV production, accessibility, and sustainability within event spaces.
- Matt Parlier, Director, Event Initiatives and Strategic Partnerships, American City Business Journals – Explores AI’s use in event scaling, content creation, and personalized experiences.
These industry leaders provide first-hand accounts of how AI is already shaping everything from corporate meetings to large-scale exhibitions and how event professionals can leverage AI to gain a competitive advantage.
EventMobi: Enabling AI Innovation in Events
The AI Report would not have been possible without the support of EventMobi, a leading provider of event technology solutions. EventMobi has been at the forefront of AI-driven event planning, providing innovative tools that help event organisers streamline operations, personalise attendee journeys, and maximise engagement through intelligent event management systems.
Bob Vaez, CEO of EventMobi, states: “The integration of AI into event technology is not just about efficiency—it’s about enabling smarter decision-making, improving experiences, and creating new opportunities for event professionals. EventMobi is proud to partner on this report and contribute to the industry’s ongoing AI evolution.”
The Future of AI in Events
With AI becoming increasingly sophisticated, the next five years promise even more revolutionary changes. The AI Report predicts that event professionals will soon witness AI-powered real-time attendee insights, automated event logistics, hyper-personalised networking, and advanced predictive analytics to enhance decision-making.
For those looking to stay ahead in the fast-evolving world of AI-powered events, the AI Report is an essential resource.
Download the full report today and explore how AI is transforming the events industry.
