Technology has become the dominant topic of discussion in the tradeshow and exhibition industry. Left out of the discussion is conversation and thinking about the event platform that the technology sits on top of. That is, the underlying tradeshow or exhibition content, design and integrity itself. Good technology by itself does not make a good attendee or exhibitor experience.. This session will present the key relationships of event design and integrity and the appropriate application of event tech. What tech applications need to be applied and when. What tech data results is important in event conception and design. What data needs to be sourced outside of event tech? By attending this session you will learn how the event technology strategic design, and the questions asked in building that design, will help event organizers build stronger, more valuable tradeshows and events…upon which to then apply advanced event tech.