#ETLVegas23 On-Demand: Insights from Google’s Experience Institute: Unlocking the value of events and experiences

Events and experiences are crucial for driving business success and personal growth. However, quantifying and articulating their value can be challenging.

Join us for an insightful conversation with Ryan Howard, a co-lead of Google’s Experience Institute (Xi) and a technology solutions expert at Google.

In this session, Ryan will share his expertise in creating scalable and impactful events and experiences and offer insights into the challenges faced by Google and the industry as a whole.

You’ll learn about recent initiatives from the Xi team, including a framework for measuring experiential value, The Neu Project, which aims to improve events for neurodivergent audiences, and innovative approaches to enhancing event experiences and outcomes for people and businesses.

This conversation is a must-attend for anyone interested in unlocking the value of events and experiences. Be a part of this engaging discussion and gain valuable insights into the future of the events and experience industries.