ETL Ambassador Spotlight: Matt Coyne

Everyone has a story to tell, you just need to know how to tell it.

With two decades of experience in the events industry, Matt knows how to craft content for a multitude of needs. From captivating presentations and podcasts to informative content resources such as articles and blogs as part of your marketing strategy, visit to see how Matt can help you make waves with your content.

How would you describe Event Tech Live to someone who has never been?

It’s a melting pot of ideas, connections and creativity where attendees can learn how event tech is revolutionizing the way events are planned, delivered and experienced.

How has the event technology landscape evolved over the years?

The event technology landscape has undergone significant evolution in recent years, driven by advancements in digital technologies and changing attendee and exhibitor or sponsor expectations. We’ve not even really experienced yet the power (and influence) AI will have on our industry – the next few years are going to be very interesting!

What makes Event Tech Live a unique event compared to others in the industry?

There is no other event dedicated to event technology.Who do you think would make for a great keynote speaker or panel discussion at Event Tech Live?

Mo Gawdat

What work / productivity tool could you not live without?

Notion for client Wiki style management and Motion for keeping me on top of my work.

What’s your favourite piece of personal tech?

My phone – I have lots of amazing gadgets, but without my phone, the rest of it would not work.

Thinking about technology terms, slang or acronyms which one do you hate the most and why?

ROI – it’s banded about too loosely without people really understanding how to measure it’s impact.

If you could invite any fictional character to be a keynote speaker at the event, who would it be and why?

Harley Quinn – as a former psychiatrist turned supervillain and antihero, you could imagine her providing insights into the complexities of human behavior, mental health and transformation. Her unpredictability would undoubtedly keep everyone on the edge of their seats 😉

If event technology had a personality, what kind of personality traits do you think it would have?

Funny – great at engaging audiences and can incorporate clever wordplay into its interactions. Reliable – like your best mate, always showing up when you need it most. Creative – able to think for itself, adapt to the situation, and deliver awesome experiences.