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Adam Parry

Adam Parry

Do Exhibitions Truly Have A Hybrid Future

Events have embraced the virtual world for more than 12 months with many trade shows making the pivot for survival as much as anything else. At the same time, there have been protests, how generating real value via B2B events is only possible face-to-face.

This panel will debate the true essence of trade shows in the new world and what technology, if any, will power business at these events.

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