Event Tech Live has partnered with digital event services specialist V-Ex to offer its Digital Twin solution to deliver the perfect double of a physical exhibition stand in the shape of a low-cost, interactive photo-real 3D online version.

A ‘digital twin’ uses the design, content and marketing collateral a physical exhibitor has already produced and puts it to work/back to work 24/7, alongside and beyond the bricks and mortar show to extend engagement and drive increased ROI

As much as anything else, it’s an opportunity for exhibitors to work with the show organiser to take the show stand to any of the pre-reg who couldn’t make it to the event – those are untapped, verified leads after the doors have closed.

• Virtual exhibition stands offer a sustainable option with a very low carbon footprint
• Total cost is typically 10% of a physical stand build
• Welcome a worldwide audience with 24/7 online access
• Improve the visitor experience further with a hybrid solution
• Promote before, during and after the physical show

V-Ex CEO, Roland Renshaw, comments: “The V-Ex team is really looking forward to ETL in November. Our mission is to help event organisers and exhibitors extend live events digitally. We’ll be speaking on stage and providing a Tech Demo for everyone who is interested in seeing one of the most developed and visually rich 3D interactive online experiences there is.”

Adam Parry, co-founder of Event Tech Live, says: “The V-Ex Digital Twin programme is an opportunity for our exhibitors to see their prep for the show live on, and prosper. It brings an invaluable new level of interaction to the hybrid exhibition model and we are delighted to be partnering with V-Ex to make it happen at ETL 22.”

See some other examples and learn more about Digital Twins here.