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Adam Parry

Adam Parry

Cvent CEO highlights four key pillars defining the new events landscape at Cvent CONNECT® Europe

Cvent a market-leading meetings, events, and hospitality technology provider, kicked off its annual Cvent CONNECT® Europe conference today at the InterContinental London – The O2. Day one of the event was hosted as a hybrid experience, delivering one event with two unique experiences for the in-person and virtual audiences. Cvent CEO & Founder Reggie Aggarwal delivered the opening keynote address, offering his insights on pandemic-driven innovation and evolution that have transformed the MICE and hospitality industries.

In his address, Aggarwal reflected on the past 18 months and offered an insightful look at the accelerated transformation of the meetings and events landscape in light of the global pandemic. “COVID hit us like a freight train and practically overnight the entire world shut down. Back then, when in-person events were mostly non-existent, none of us were feeling very optimistic about our industry” Yet, Aggarwal added, “Even in that moment, with so many unknowns, event and hospitality professionals around the world remained resilient. Who would’ve thought that just 18 months later, we’d have the technology and expertise to deliver events that can reach and engage more people than pre-pandemic.”

Recalling his Cvent CONNECT Europe keynote presentation in 2020 where he declared the industry was on the cusp of the Golden Age of Events – a time when events will reach a broader audience and become an even more critical part of the business landscape, Aggarwal commented: “I know at the time a lot of people found it hard to believe, but I think we are entering a time where events are more numerous, more valuable, and more important to an organisation’s marketing efforts.”  He added “The pandemic has been a catalyst for innovation that I believe will change the face of our industry.”

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