Choose 2 Rent Secures Long-Term Partnership as Headline Sponsor of Event Tech Live

EVENT TECH LIVE Background
Choose 2 rent secures long term partnership as headline sponsor of event tech live

Choose 2 Rent has renewed its commitment to Event Tech Live, confirming it will once again serve as headline sponsor for the 2025 edition of the show at Excel London next month.

In a major step forward for the partnership, Choose 2 Rent has also signed a new three-year multi-event agreement, securing its place as headline sponsor through to 2028.

Choose 2 Rent is a leading provider of technology rental solutions to the events industry, with a global footprint and a focus on sustainability and service. The company both creates and supplies a wide range of equipment, from iPads, laptops and badge printers to registration kiosks, scanners and accessories, backed by 24/7 support and streamlined logistics. Its solutions are trusted by organisers of conferences, exhibitions and live events across North America, Europe, APAC and beyond.

“Event Tech Live is the epicentre where ideas meet execution in the world of events,” said Denis Badel, President and Founder of Choose 2 Rent. “We’re thrilled to continue as headline sponsor for 2025 – and even more excited to commit to the next three years. This agreement underscores our dedication to supporting the event industry’s advancement through technology.”

Adam Parry, co-founder of Event Tech Live, added: “Choose 2 Rent has been a true partner in our growth. Their decision to extend their headline sponsorship for three years is not only a profound vote of confidence in ETL’s trajectory, but also a shared declaration that the future of events rests on innovation, collaboration and technology.”

Event Tech Live 2025 will take place at Excel London on 12th & 13th of November, bringing together global exhibitors, industry experts and thousands of event professionals to explore the technologies shaping the future of live experiences.

Secure your free place today, register now: https://eventtechlive.com

Adam Parry

Adam Parry is a founder, researcher and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect. A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work - connecting ideas, people, and trends from across the world of events.

Event Tech Live show floor at Excel London
Event Tech Live · Excel London

Whatever you’re focused on, the tech is here

The only trade show dedicated entirely to event technology. Two days, four stages, free to attend. 11-12 November 2026, Excel London.

Revenue and Growth – capture the data that wins sponsorship and proves return
Marketing and Audience – tools that lift registrations and bring the right people through the door
Operations and Management – run the whole thing with less admin and fewer moving parts
Register free
Free to attend · 11-12 November · Excel London
✓ Your subscription has been successful!
Your subscription could not be saved. Please try again.
News & Updates
Subscribe to our newsletter and stay updated.
Which events are you interested in? *
What would you like to receive? *
You may unsubscribe at any time using the link in our newsletter.

Subscribe to updates

Subscribe to our newsletter, event information and stay updated.

Brevo Newsletter Signup form
You may unsubscribe at any time using the link in our newsletter.