• Home
  • About
  • Register
  • Las Vegas
    • Register
    • Agenda / Speakers
    • Visitor Information
    • Exhibitors / Floorplan
    • Hosted Buyer Program
    • Networking Bar Crawl
    • Tech2Grow Collective
    • Exhibiting
    • Hotels / Accommodation
    • Startups
    • Sponsors
    • Attendance Justification
  • London
    • Hosted Buyer London
    • On-Demand
    • Exhibiting
    • Exhibitors / Floorplan
    • Sponsors
    • Digital Twin
    • Hotels / Accomodation
    • North America Tech Hub
    • Startups
    • Attendance Justification
  • Awards
  • Virtual Event Hub
  • News
    • Newsletter
  • Podcasts
  • Contact
    Sign in
    • Home
    • About
    • Register
    • Las Vegas
      • Register
      • Agenda / Speakers
      • Visitor Information
      • Exhibitors / Floorplan
      • Hosted Buyer Program
      • Networking Bar Crawl
      • Tech2Grow Collective
      • Exhibiting
      • Hotels / Accommodation
      • Startups
      • Sponsors
      • Attendance Justification
    • London
      • Hosted Buyer London
      • On-Demand
      • Exhibiting
      • Exhibitors / Floorplan
      • Sponsors
      • Digital Twin
      • Hotels / Accomodation
      • North America Tech Hub
      • Startups
      • Attendance Justification
    • Awards
    • Virtual Event Hub
    • News
      • Newsletter
    • Podcasts
    • Contact

    Category: Event Technology News

    Flox appoints experiential marketing pioneer Brian Diamond as North America CEO

    Metaverse virtual events platform Flox has appointed Brian Diamond as North American CEO to lead the business’ US expansion. Diamond joins from his position as…

    Profile photo ofpunchtownparry
    Adam Parry 8th March 2023

    How to foster an engaged and connected event community

    When it comes to event marketing, building a sense of community is of utmost importance.  Having an engaged and connected event community can lead to…

    Guest Author 7th March 2023
    Jugo set to stand out at Event Tech Live Las Vegas

    Jugo’s 3D platform set to stand out at Event Tech Live Las Vegas

    Jugo, the global leader in immersive virtual events, will sponsor the lanyards at Event Tech Live (ETL) Las Vegas. Jugo is an experiential platform that reimagines…

    Profile photo ofpunchtownparry
    Adam Parry 7th March 2023
    Harness the Power of Technology to Transform Your Tradeshow or Exhibition

    Harness the Power of Technology to Transform Your Tradeshow or Exhibition

    In order to create an engaging and successful event experience, it’s important to understand the critical relationship between event design, integrity, and technology, not just…

    Profile photo ofpunchtownparry
    Adam Parry 28th February 2023

    Introducing Event Sustainability Live

    Event Tech Live (ETL) organiser Event Industry News (EIN) launches Event Sustainability Live, which it will run alongside ETL at ExCeL London on 15/16 November…

    Sam Hyland 28th February 2023

    One World Rental announces the expansion in Canada with a new larger depot on Kimbel Street, Toronto, Ontario

    Leading IT Rental and Technology solutions company One World Rental moved into new Toronto offices, tripling their Toronto warehouse square footage as part of their…

    Profile photo ofpunchtownparry
    Adam Parry 23rd February 2023

    Hubilo acquires fielddrive in a strategic acquisition to strengthen in-person event offering

    Hubilo Technologies Inc, a leading global event technology company, has acquired fielddrive BVBA as a strategic acquisition, which unites two global leading event technology companies.…

    Profile photo ofpunchtownparry
    Adam Parry 22nd February 2023

    Level Up Your Event: How to Identify, Leverage and Amplify Influencers

    The power of social media and influencers is undeniable.  Events that incorporate these powerful marketing tools into their promotional efforts can greatly benefit from increased…

    Guest Author 21st February 2023

    Silent Seminars announces new European partnership with AV specialists, Abbit

    Silent Seminars, the award-winning headset technology for event organizers, has announced a partnership with Abbit, the AV specialist for events and conferences in Europe. This…

    Profile photo ofpunchtownparry
    Adam Parry 15th February 2023

    Haia sponsors Tech Talks Theater at Event Tech Live Las Vegas

    Launched in 2020, North Wales software company Haia, will sponsor the Tech Talks Theater at Event Tech Live (ETL) Vegas in April. With its mix…

    Sam Hyland 14th February 2023
    Load More

    Search

    Recent Articles

    • Expanded Event Technology Awards open for submissions on 1st April
    • Sparkup, the virtual audience platform to create immersive and interactive event experiences
    • Event Tech Live Las Vegas announces Audio Visual partner
    • vFairs Exhibiting at Event Tech Live Las Vegas: Visit Us at Booth D8
    • Voting is OPEN for the first ever Event Tech Live Las Vegas Launchpad Competition
    • Cvent and YEG! announce partnership to deliver next-gen data-driven events in Italy
    • Event Tech Live Las Vegas announces Northstar Meetings Group as media partner
    • Cvent to be acquired by Blackstone in $4.6 Billion transaction
    © 2023 - Event Tech Live - organised by Event Industry News
    • Home
    • Contact
    • Terms of Service
    • Privacy Policy & Cookies

    Forum Description

    Metaverse virtual events platform Flox has appointed Brian Diamond as North American CEO to lead the business’ US expansion. Diamond joins from his position as a leading business advisor and investor - in start-ups and scale-ups across multiple categories - to propel Flox US through its next stage of growth.

    Flox’s 3D virtual platform offers the first full-feature ‘metaverse’ experience to help create more human virtual and hybrid live events for business, HR, marketing and events leaders across all industries for up to 25,000 participants.

    Diamond was previously Founder and CEO of both The Visionary Group, an award winning and top US experiential agency, and White Walls Fabrication, a manufacturing behemoth. An early pioneer of the concept of ‘experiential marketing’ - a creative twist on event production and event marketing -  Diamond successfully scaled the business to over 150 staff, boasting a client list featuring some of the biggest companies in the world - Microsoft, Google, Meta, Amazon, Nettflix and Warner Bros. He joins Flox during this period of accelerated growth to lead its North American operations and customer success teams, to help scale the business and shape innovation strategies.

    Flox is a major development in the metaverse virtual events market, and the platform marks an unrecognizable leap from video conferencing solutions. Forward thinking business leaders can at last switch up their in-person events for a more sustainable and immersive experience, with proven return on investment and calculable CO2 savings. Based on 3,000 attendees of a physical event, an equivalent global Flox virtual event for a global brand would have saved 338 metric tonnes of CO2 and 85% of the costs of hosting the event in person.

    Founded in 2022 by UK co-founders, Jaie Genadt and Alistair Bryan, Flox has seen explosive growth and investment within the last 12 months. With existing Fortune 500 customers in the UK and North America, such as beverage multinational Molson Coors, Flox’ roster of clients is growing across all industries, with particular interest from the FMCG, retail, financial services and tech sectors.

    The global virtual events market is projected to reach USD 617.33 billion by 2030 and Flox is leading the field to deliver a remarkable metaverse experience that will benefit businesses, citizens and the environment.

    Flox co-founder Alistair Bryan said: "It was only fitting to bring on board the highest caliber leader, to take the US strategic lead in this niche innovative business. Brian’s reputation and tenacity within the industry made him the clear frontrunner to take on the responsibility of almost half the market share inside this virtual experience business. Brian has an enviable leadership skillset to spearhead the North American efforts, steering the business and building the Flox brand. In addition to Brian’s strategic and operational credentials, his drive to build this dynamic sector that the entire globe is starting to embrace will deliver exceptional customer events.”

    Brian Diamond, North America CEO at Flox said: “It’s such an exciting time to be joining Flox and I’m looking forward to building a thriving team of innovators that will push the boundaries of what’s possible using the powerful Flox platform. I believe the stars were aligned when I met Jaie and Alistair - I was seeking a partnership role where we would mutually benefit from my decades of experiential marketing experience and the potential capabilities within this expanding sector.

    “There’s a time and a place for in-person events, but in the digital era, absorbing information in a creative way more than matters. Our joint ambition is to offer opportunities to build communities using metaverse technology, giving individuals, teams and organizations something they’ve never had. Truly immersive, creative and engaging 3D meetings across a wide range of industry applications that enable knowledge building, capturing and sharing for remarkable outcomes. 

    “This means offering events which are scaled to entire teams for the first time. More diverse and inclusive events. Leaders will be able to make more educated sales decisions and measure the real ROI of their organization’s events. Our focus on scalability, measurability, sustainability, inclusion and safety offers truly immersive experiences at a fraction of the cost of physical experiences to budgets and to the environment. My personal objective is to assist businesses in refocusing on why we are important and why we are here to stay in a rapidly evolving digital landscape."

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    __stripe_mid1 yearStripe sets this cookie cookie to process payments.
    __stripe_sid30 minutesStripe sets this cookie cookie to process payments.
    AWSELBsessionAssociated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
    elementorneverThis cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    CookieDurationDescription
    __cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
    bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
    bscookie2 yearsLinkedIn sets this cookie to store performed actions on the website.
    langsessionLinkedIn sets this cookie to remember a user's language setting.
    lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
    UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    CookieDurationDescription
    AWSELBCORS5 minutesThis cookie is used by Elastic Load Balancing from Amazon Web Services to effectively balance load on the servers.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
    _session_idsessionCookie set by G2 to store the visitor’s navigation by recording the landing pages. This allows the website to present products and indicate the efficiency of the website.
    at-randneverAddThis sets this cookie to track page visits, sources of traffic and share counts.
    CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
    uvc1 year 1 monthSet by addthis.com to determine the usage of addthis.com service.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    _fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
    did1 yearArbor sets this cookie to show targeted ads to site visitors.This cookie expires after 2 months or 1 year.
    fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
    IDE1 year 24 daysGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
    personalization_id2 yearsTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
    test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
    VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
    YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
    yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
    yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
    yt.innertube::nextIdneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    yt.innertube::requestsneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    _project_x_sessionsessionNo description
    AnalyticsSyncHistory1 monthNo description
    CSRF-TOKENsessionNo description
    currentLanguage1 yearNo description available.
    did_compat1 yearNo description available.
    li_gc2 yearsNo description
    m2 yearsNo description available.
    muc_ads2 yearsNo description
    pixelcat_id1 yearNo description
    SAVE & ACCEPT
    Powered by CookieYes Logo

    Report

    There was a problem reporting this post.

    Harassment or bullying behavior
    Contains mature or sensitive content
    Contains misleading or false information
    Contains abusive or derogatory content
    Contains spam, fake content or potential malware

    Block Member?

    Please confirm you want to block this member.

    You will no longer be able to:

    • See blocked member's posts
    • Mention this member in posts
    • Invite this member to groups
    • Message this member
    • Add this member as a connection

    Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

    Report

    You have already reported this .
    Clear Clear All