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The moat moved: what an event platform is worth when the interface is no longer yours

RainFocus has put three things on the record about its Model Context Protocol server that no other event platform has. One of them is an admission, and it applies to every vendor in this sector, not just to them. TL;DR  RainFocus exposes 123 admin MCP tools across 17 domains. Seven of them can send data…

Etl hero rainfocus interview

Adam Parry

3 September 2026

Speaker advocacy has a second half. Snapsight’s Speaker Remix goes after it

Pre-event advocacy fills the room. What happens to a speaker's ideas after they leave the stage has been the missing piece, and it is where AI session summaries finally become useful. Speaker advocacy has worked well for years, and it works before the doors open. Platforms like Premagic, Gleanin, and Snoball give speakers and attendees…

Etl hero snapsight speaker remix

Adam Parry

28 August 2026

The last manual job in events: sponsor and exhibitor admin

Jomablue has released Sponsor & Exhibitor Manager, which reads an uploaded sponsorship prospectus and builds the event and sponsor programme from it in minutes. Adam Parry on the product and the more interesting decision behind it: shipping it as a standalone tool rather than as another module. For 15 years, the money in event technology…

SEM Pain Points vs Solution

Adam Parry

24 August 2026

Interprefy joins the Cvent App Marketplace as language access moves in-platform

The listing gives Cvent planners a route to human interpretation and AI translation without a separate vendor. The more interesting question is where multilingual support now sits in the stack. TL;DR: Interprefy has listed on the Cvent App Marketplace under Accessibility. Cvent planners can now add its professional interpreters and AI speech translation, in more…

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Adam Parry

5 August 2026

Events as a sales channel: RainFocus makes its case, and picks a fight worth having

RainFocus has launched a Sales Module built to turn events into a governed, measurable sales channel. The product is interesting. The argument underneath it is the bit worth paying attention to. For as long as most of us have been in this industry, events have sat in the wrong column. Cost centre. The line finance…

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Adam Parry

31 July 2026

Seek: when the AI becomes the game, not the gimmick

Gramercy Tech won Best AI for Attendee Engagement, Networking & Matchmaking for Seek, an AI-powered activation that turned an entire conference floor into a playing field, with Google Gemini as the real-time judge. Every experienced event professional knows the quiet problem with large internal conferences: programming is passive, networking is largely accidental, and energy drops…

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Adam Parry

30 July 2026

The right photo, to the right person, in seconds

MementoPhoto.AI won Best AI for Personalisation of the Attendee Journey for turning the thousands of photos captured at every event into a real-time, individual experience. Every event produces thousands of high-quality photos, and almost all of them go to waste. They sit scattered and unsorted, difficult to access, and the people actually in them rarely…

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Adam Parry

28 July 2026

Personalised Clips Delivered in Seconds: How Production and AI became One Flow

First Sight Media and MyGraduationClip won Best Collaboration Between Agency/Organiser & AI Supplier for a partnership that turns a full-length ceremony into a personalised, shareable clip for every graduate, in minutes. Graduation is one of the most emotional and shareable moments in a person’s life, but for years the technology around it worked against that.…

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Adam Parry

28 July 2026

Rebuilding event operations, from the ground up, around AI

A Berlin team combined more than two decades of attendee-management experience with advanced AI and full-stack engineering to build an Event Intelligence Platform from the ground up. The result won Best AI for Registration & Onboarding, and points to where the whole industry is heading. Most event technology has spent the last decade getting digital.…

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Adam Parry

28 July 2026

Event Tech Live show floor at Excel London
Event Tech Live · Excel London

Whatever you’re focused on, the tech is here

The only trade show dedicated entirely to event technology. Two days, four stages, free to attend. 11-12 November 2026, Excel London.

Revenue and Growth – capture the data that wins sponsorship and proves return
Marketing and Audience – tools that lift registrations and bring the right people through the door
Operations and Management – run the whole thing with less admin and fewer moving parts
Register free
Free to attend · 11-12 November · Excel London
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