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Speaker advocacy has a second half. Snapsight’s Speaker Remix goes after it

Pre-event advocacy fills the room. What happens to a speaker's ideas after they leave the stage has been the missing piece, and it is where AI session summaries finally become useful. Speaker advocacy has worked well for years, and it works before the doors open. Platforms like Premagic, Gleanin, and Snoball give speakers and attendees…

Etl hero snapsight speaker remix

Adam Parry

28 August 2026

Event tech has a read/write line, and almost nobody is publishing it

ADITUS has put a trade fair registration system inside Claude, with 125 tools that can write to live event data and 19 that can delete it. The question worth asking is not what AI can now do to your event. It is what stops it. The short version  ADITUS Evo is listed in Anthropic’s Claude…

Event Industry MCPs

Adam Parry

13 August 2026

Events as a sales channel: RainFocus makes its case, and picks a fight worth having

RainFocus has launched a Sales Module built to turn events into a governed, measurable sales channel. The product is interesting. The argument underneath it is the bit worth paying attention to. For as long as most of us have been in this industry, events have sat in the wrong column. Cost centre. The line finance…

Screenshot 2026 07 31 at 14.46.12

Adam Parry

31 July 2026

Momentus Wins AI for Venues Award for its Purpose-Built AI Platform

Momentus Technologies is building AI into every corner of the venue and event lifecycle: Momentus AI for Sales, AI for Events, and AI for Finance, three purpose-built layers designed to give sales, operations, and finance teams the same thing - a straight answer, in seconds, without chasing a spreadsheet or a specialist. Running horizontally across…

Screenshot 2026 07 13 at 10.15.30

Adam Parry

16 July 2026

The Four Jobs of an Event Mobile App: A Buyer’s Guide

The category has matured. The bar is no longer “do you have an app.” It is whether the app does four jobs well enough to justify the download. Most of the market still does two of the four. A well-promoted event app in 2026 reaches between 55% and 65% of registered attendees, according to event…

Event Mobile Apps in 2026: What They Have to Do

Adam Parry

4 May 2026

Event Registration Platforms: The 2026 Landscape

Registration is the quietest part of the event stack and the part that most often decides the outcome. Here is how the category looks in 2026 across the UK, Europe and beyond, who is doing what, and how to pick a platform without regretting it in nine months. Half of all events tracked by Freeman…

Event Registration Platforms: The 2026 Landscape

Adam Parry

28 April 2026

Publishers versus pure-play tradeshow organisers: Louise White on the mutual envy and what to do about it

A Presentation on why publishers should hire subscription marketers rather than journalists, and why tradeshow organisers should start predicting churn the way media businesses do. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionPublishers vs Pure-Play Tradeshow Organisers: What Each Can Learn From The OtherFormatPresentationDateThursday 13 November 2025StageTech, Tools…

Adam Parry

19 April 2026

The future of personalised digital activations and gamification: Ken Madden on the Magic Badge and where on-site identity is heading

A Presentation on how secure digital credentials, NFC, QR and gamified attendee environments are redefining on-site identity, moderated by the CEO of the company that built the first example of it. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionThe Future Of Personalised Digital Activations And GamificationFormatPresentationDateWednesday 12 November…

Adam Parry

19 April 2026

Making global simple: Laurent Le Guyader and Russell Coppock on what AI speech translation is now good enough for

A Co-Presentation on how AI live translation and human interpretation now co-exist in event production, with cost, latency and access trade-offs laid out by a vendor and a production director. By Adam Parry | Published 18 April 2026 | Last updated 18 April 2026 SessionMaking Global Simple With AI Speech TranslationFormatCo-PresentationDateWednesday 12 November 2025StageTech, Tools…

Adam Parry

19 April 2026

Event Tech Live show floor at Excel London
Event Tech Live · Excel London

Whatever you’re focused on, the tech is here

The only trade show dedicated entirely to event technology. Two days, four stages, free to attend. 11-12 November 2026, Excel London.

Revenue and Growth – capture the data that wins sponsorship and proves return
Marketing and Audience – tools that lift registrations and bring the right people through the door
Operations and Management – run the whole thing with less admin and fewer moving parts
Register free
Free to attend · 11-12 November · Excel London
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