Carl-Erik Michalsen Moberg appointed new CEO of TicketCo

TicketCo have announced co-founder Carl-Erik Michalsen Moberg has been appointed as the new CEO of TicketCo.

The Board confirmed his appointment with immediate effect following the departure of Kåre Bottolfsen as CEO. Mr Michalsen Moberg who co-founded the cloud-based events payment and streaming platform with Mr Bottolfsen in 2012 was previously CSO. Mr Michalsen Moberg said his vision is to create increased value for event organisers via continued innovation and talent acquisition.

In a statement the Board of TicketCo said: “As should happen in ambitious fast growth companies the Board and CEO have had discussions and differing views about future direction and strategy. We thank Kåre for his significant contribution and wish him all the best with new ventures. We can confirm he is remaining available to ensure a smooth transition process in the best interests of the company’s customers, employees, partners and suppliers. We are pleased to announce Carl-Erik Michalsen Moberg has been appointed as the new CEO.

“Carl-Erik has been a key player in the company’s positive development since its inception and will now work on a further strategy for the company. The company’s core values of honest, engaged and innovative will be central to this work alongside continued growth creation and a sharp customer focus.”

Commenting on his appointment, Carl-Erik said: “We will continue to create value both for our customers and our investors. When the pandemic hit our industry we quickly pivoted and developed new technology that has helped event organisers survive and thrive. Now is the time to finalise all the initiatives we have been developing which will make us an even more complete supplier for our key markets.

“We plan to invest more in our team of talented professionals and connect even more closely with our customers. We have evolved in line with our customers’ needs, by listening and developing our product to serve the market. We will continue to do this as we drive our global growth plans.”

TicketCo’s technology combines events payments and ticketing with pay-per-view live streaming and video on demand functionality to provide the market’s only truly hybrid platform. TicketCo has offices in Norway, the UK, Sweden, the Netherlands and US and serves the events industry with a core focus on sport and arts and culture.

In October it was named ‘Best sales technology’ and ‘Best pivot from physical to virtual’ at the Event Technology Awards in London. Its clients include The Junkyard Golf Club, The Southbank Centre, Birmingham Royal Ballet, Wise Children, London Broncos, Kilmarnock FC and Norsk Toppfotball.



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