Imagine the nightmare of running a professional event at an AMUSEMENT PARK. Distractions and shiny objects galore and not a single attendee paying attention to your content, networking with their peers or just getting any value out of your event.
That’s exactly what running a virtual event feels like – every second you compete with all the other apps and websites, that are just a click away.
To cut through the noise, you have to think about your event differently. You have to fight for the attention of your attendees every step of the way. It’s time to learn from the big content and social platforms – how do they keep their users engaged? What tricks and technology do they use?
Look behind the scenes with Daniel, an ex-YouTube tech lead and understand the risks and opportunities of the attention economy colliding with the events industry.