Panel Discussion: Assessment Based Marketing – The future of personalisation

We discuss and share case studies on how marketers are using Assessment Based Marketing to:

  • Learn about their customer pains and challenges in minutes to help them position their services as a solution
  • Create interactive and engaging experiences that increase ‘buy-in’ from their target audience
  • Support their sales and business development teams to spark compelling sales conversations
  • Qualify prospects quickly and in a non-intrusive way
  • Gain powerful market intelligence to help influence their sales and marketing strategy
  • Demonstrate real value and differentiate themselves from the competition

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