A successful pathway to any event is paved with many roads. These roads can be bumpy and have dead ends or they can be smooth multi-lane highways with clear signage and drivers who use their blinkers. Using digital in an efficient way will ensure your audience can find the way to their destination – your event.
Adam Parry is the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN). As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology.