I will be discussing integration to marketing automation tools like Marketo, Eloqua, Hubspot, and Mailchimp.
We will be speaking about lead nurturing processes and the lead capturing process.
Additionally, I will discuss, Real-time personalized analytics and lead segmentation, working with big data and turning it into insight.
The idea is behind this session is to help corporates and SMB companies realize that they can turn their virtual & hybrid events into a powerful tool to generate leads and promote business,
I’ll share a process that starts before the virtual event, reaches the pick during the event, and continues for 365 days post-event, leading to a maximized return of investment.