• Home
  • About
  • Register
  • Las Vegas
    • Agenda
    • Register
    • Apply to speak
    • Exhibitors
    • Sponsors
    • Exhibiting
    • Startups
    • Visitor Information
    • Hotels / Accommodation
    • Attendance Justification
  • London
    • On-Demand
    • Exhibiting
    • Exhibitors
    • Sponsors
    • Digital Twin
    • Hotels / Accomodation
    • North America Tech Hub
    • Startups
    • Attendance Justification
  • Awards
  • Virtual Event Hub
  • News
    • Newsletter
  • Podcasts
  • Contact
    Sign in
    • Home
    • About
    • Register
    • Las Vegas
      • Agenda
      • Register
      • Apply to speak
      • Exhibitors
      • Sponsors
      • Exhibiting
      • Startups
      • Visitor Information
      • Hotels / Accommodation
      • Attendance Justification
    • London
      • On-Demand
      • Exhibiting
      • Exhibitors
      • Sponsors
      • Digital Twin
      • Hotels / Accomodation
      • North America Tech Hub
      • Startups
      • Attendance Justification
    • Awards
    • Virtual Event Hub
    • News
      • Newsletter
    • Podcasts
    • Contact

    Day: 5 October 2022

    Cvent CEO & Founder Reggie Aggarwal outlines four key pillars to harness the power of technology in the new events landscape during opening keynote at Cvent CONNECT Europe

    Cvent CEO and Founder, Reggie Aggarwal, delivered an optimistic opening keynote on the future of the events industry to MICE, marketing and hospitality professionals at…

    Profile photo ofpunchtownparry
    Adam Parry 5th October 2022

    Silent Seminars return to Event Tech Live (ETL) London as Seminar Audio Partner

    Silent Seminars are returning to ETL London 2022 as Seminar Audio Partner providing their revolutionary tech to each of the stages, enhancing attendee experience and…

    Sam Hyland 5th October 2022

    Search

    Content Finder

    Recent Articles

    • Innovative digital marketing group based in the UK installs ROE Jasper LED wall in fresh studio build
    • Unlock audio opportunities with ListenTALK at your next hybrid event
    • Sponsored Games from Duelbox are Coming to Live Sports
    • Register for Event Tech Live Las Vegas 2023
    • Event Tech Live Launchpad Competition to make Stateside Debut

    Recent Jobs

    • Sales Development Representative

      • Anywhere
      • Full Time
    • Proqis

      EVENT MANAGER AT PROQIS

      • Remote
      • Proqis
      • Full Time
    • Konduko

      Job opportunity: Vice President Business Development – North America Open to candidates globally

      • Anywhere
      • Konduko
    © 2023 - Event Tech Live - organised by Event Industry News
    • Home
    • Contact
    • Terms of Service
    • Privacy Policy & Cookies

    Forum Description

    Cvent CEO and Founder, Reggie Aggarwal, delivered an optimistic opening keynote on the future of the events industry to MICE, marketing and hospitality professionals at the company’s annual conference, Cvent CONNECT Europe today. In his address, Aggarwal reflected on the accelerated digital transformation the meetings and hospitality industries have undergone over the last few years, and the positive rebound in the return for in-person experiences around the world.

    “Demand is coming back, and our industry is getting healthy again. I believe we’re finally in a place where pandemic-driven changes have stabilised, and the future we’ve all imagined is within our grasp,” said Aggarwal.

    Referring to how digitisation has enhanced the event experience and is helping to propel the industry forward, Aggarwal commented: “We now have more arrows in our quiver to reach more people and engage with them on a more personal level,” and recalling concern from those outside of the industry who thought the pandemic would spell the demise of meetings and events he countered: “Because of the pandemic-driven digital transformation…we’re stronger, smarter, and savvier than ever.”

    Aggarwal referenced his late 2020 prediction that, because of digital transformation, the industry was on the cusp of the Golden Age of Events; a time when events are more numerous, more impactful, and a more critical part of the business landscape. Aggarwal declared the future he anticipated is now being realised as organisations embrace technology as a core competency to maximise the impact of their MICE programmes.

    Throughout his keynote, Aggarwal highlighted real-life examples of Cvent customers across Europe who are leveraging technology to drive positive business results across four key pillars. These pillars are;

    1. The Total Event Programme (TEP) Powered by One Platform | An organisation’s TEP includes all the events an organisation hosts or attends, whether internal or external, across all formats: in-person, virtual, and hybrid. This all-encompassing view encourages organisations to think about their event strategy as one cohesive programme rather than a disparate collection of events or marketing campaigns. By adopting this mindset, event and marketing professionals can maximise reach and impact, and deliver an event programme that generates more value for their audiences and stakeholders.

    However, Aggarwal said, it takes more than just a mindset to deliver results. Today’s more dynamic events landscape means organisations increasingly need one centralised platform to manage all aspects of their event strategy. “You truly unlock the full potential of any event programme when you bring it all together in one place,” commented Aggarwal.

    The platform approach can also offer hospitality professionals a competitive market edge to attract MICE business to their properties. Aggarwal illustrated how Cvent’s hospitality customers have leveraged multiple Cvent solutions to bring all their data – from RFPs and digital ad performance to competitive set insights – into one place, enabling them to work more efficiently and gain visibility across their entire property portfolio.

    Aggarwal affirmed why the platform approach is of importance: “In this digital-first landscape, nearly all our jobs have gotten more complicated. If you really want to maximise results, point solutions and homegrown tools just can’t stand up to the demands of this more complex environment.”

    • Engagement | Digital transformation has created a new kind of engagement economy, where engagement opportunities compound and collaboration never stops. “Because of digitisation, we now have more opportunities to capture and utilise attendee engagement interactions to amplify event impact,” continued Aggarwal. “To drive maximum attendance and engagement, organisations must deliver information in more interactive ways in multiple formats, and leverage technology to act on those engagement insights.”

    For hoteliers and venues, Aggarwal showcased innovative Cvent sourcing technology hospitality professionals can leverage to increase planner engagement, including interactive floor plans, online diagramming, and 3D and virtual reality. He said: “The world of online sourcing has gotten an incredible technology boost, which is not only going to help the planner, but also the destinations and hoteliers looking to attract them to their cities and properties.”  

    • Data & Insights | With the right technology, organisations can connect all their events, as well as attendee insights, processes and results, in one place, to deliver more personalised marketing campaigns and dynamic event experiences, which ultimately results in better business leads and improved outcomes. Aggarwal said: “Collecting the right insights across all data sources, and taking appropriate actions, is a true competitive differentiator.”
    • Unifying the Ecosystem | Aggarwal explained how technology is helping to create a more unified MICE ecosystem. “Through technology, we can bring the entire meetings and events ecosystem together in one seamless digital environment. Our industry is made up of so many different players, and technology can facilitate greater collaboration between all of them and create even more incredible experiences.” To better illustrate the concept, Aggarwal highlighted some of the latest Cvent solutions and platform enhancements that will enable a more unified ecosystem including the Cvent App Marketplace, robust localisation efforts, revamped Business Transient and MICE room block management experiences, and more.

    To conclude, Aggarwal reminded delegates that, “digitisation is a catalyst for success,” and encouraged them to, “challenge the status quo, learn, engage, and have the important conversations that help shape our industry” as they attend sessions and network with peers and exhibitors during Cvent CONNECT Europe, which runs through 6 October. Industry professionals can still register to attend the virtual experience, which offers conference content both live and on-demand, including Aggarwal’s opening address.

    For behind-the-scenes content and real-time updates, follow @CventCONNECT on Twitter / @cvent_inc and #CventCONNECTEurope on Instagram.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    __stripe_mid1 yearStripe sets this cookie cookie to process payments.
    __stripe_sid30 minutesStripe sets this cookie cookie to process payments.
    AWSELBsessionAssociated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
    elementorneverThis cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    CookieDurationDescription
    __cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
    bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
    bscookie2 yearsLinkedIn sets this cookie to store performed actions on the website.
    langsessionLinkedIn sets this cookie to remember a user's language setting.
    lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
    UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    CookieDurationDescription
    AWSELBCORS5 minutesThis cookie is used by Elastic Load Balancing from Amazon Web Services to effectively balance load on the servers.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
    _session_idsessionCookie set by G2 to store the visitor’s navigation by recording the landing pages. This allows the website to present products and indicate the efficiency of the website.
    at-randneverAddThis sets this cookie to track page visits, sources of traffic and share counts.
    CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
    uvc1 year 1 monthSet by addthis.com to determine the usage of addthis.com service.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    _fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
    did1 yearArbor sets this cookie to show targeted ads to site visitors.This cookie expires after 2 months or 1 year.
    fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
    IDE1 year 24 daysGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
    personalization_id2 yearsTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
    test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
    VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
    YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
    yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
    yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
    yt.innertube::nextIdneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    yt.innertube::requestsneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    _project_x_sessionsessionNo description
    AnalyticsSyncHistory1 monthNo description
    CSRF-TOKENsessionNo description
    currentLanguage1 yearNo description available.
    did_compat1 yearNo description available.
    li_gc2 yearsNo description
    m2 yearsNo description available.
    muc_ads2 yearsNo description
    pixelcat_id1 yearNo description
    SAVE & ACCEPT
    Powered by CookieYes Logo

    Report

    There was a problem reporting this post.

    Harassment or bullying behavior
    Contains mature or sensitive content
    Contains misleading or false information
    Contains abusive or derogatory content
    Contains spam, fake content or potential malware

    Block Member?

    Please confirm you want to block this member.

    You will no longer be able to:

    • See blocked member's posts
    • Mention this member in posts
    • Invite this member to groups
    • Message this member
    • Add this member as a connection

    Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

    Report

    You have already reported this .
    Clear Clear All