John has over 30 years experience in the events industry as a PCO and technology specialist. He spent the first 14 years of his career as a PCO, before starting Shocklogic in 1997, where he now leads an international team to deliver event management technology. Thanks to his experience as a PCO, he understands from inside-out the opportunities and challenges that any membership-based organisation may face. As well as being an ICCA member for 26 years, he has also been on the ICCA board of directors, and a technology faculty member for the IAPCO seminars for 10 years. In 2016 John was named as one of the "Top 100 Movers & Shakers in Events" by Eventbrite.