Greg Lusk, Founder of Liveforce, is a creator and facilitator of change with over 18 years events industry experience.
Graduating in 2003 from Leeds Metropolitan University with BA Honours Degree in Event Management, Greg launched his events career with vigour. Whilst at uni he had also honed his skills as a freelancer, having worked across multiple projects on everything from product launches to national roadshows. Leaving freelancing behind Greg served 4 years at Catalyst Global - one of the biggest global franchises of teambuilding products.
2007 saw an offer to move to Norway. This opportunity lead to Greg’s instrumental role in building Scandinavia’s biggest communications agency. One of the ways he achieved this was to focus on experiential marketing and to help brands build better relationships with their consumers.
Two significant changes steered Greg toward the development of Liveforce. Greg identified in his work life, a lack of back office tools that would help the event’s industry work more professionally and efficiently. In his personal life, his growing family expedited a need to adjust his work schedule to fit with family life.
The combination of these two influential aspects led to the birth of Liveforce – and its first product- the first mobile crew management system. Future plans include the development of a suite of tools that seamlessly work together to further professionalise the Events Industry, focusing on the current gaps in back-office and behind the scenes technology.
Fascinated by detail in events, Greg believes that it’s the small things that have the ability to make a true impact.